At Sneakrpeak, we protect your personal privacy and continuously work to ensure that your personal data is protected when using our services.
The table below will help you navigate to those sections of particular interest to you.
1. What is personal data?
2. What is personal data processing?
3. How do we process your personal data and what type of personal data do we process?
4. When do we process your personal data and what type of personal data do we process?
5. Legal basis for processing personal data
7. How long do we store your data?
8. Sharing of personal data
9. Your rights
11. Contact information
- What is personal data?
Personal data is all information that can be directly or indirectly attributed to a natural, now living person. For example, images and sound recordings that are processed in computers can be personal data even if no names are mentioned. Encrypted data and different types of electronic identities (such as IP numbers) are personal data, if they can be linked to natural persons.
- What is personal data processing?
Processing of personal data is everything that happens to the personal data. Every action taken with personal data is processing, regardless of whether it is performed automatically or not. Examples of usual processing are collection, registration, structuring, organising, storing, processing, transfer and erasure.
- How do we process your personal data and what type of personal data do we process?
The data we process is:
- Why do we process data about you?
The personal data we process at Sneakrpeak for you as a customer of ours are processed primarily in order to:
Fulfill our obligations to you as a subscriber. For example, to provide support.
Offer general customer care and customer service ( To answer questions and correct incorrect data).
Improve and develop our services, products and functions.
Prevent the abuse of, or inappropriate use of, our services.
Fulfill obligations regarding competitions.
Administer and manage your personal account with Sneakrpeak.
Personal data for newsletter subscribers may, in addition to the above, be processed in order to:
Provide information and customised marketing on the website, by email or by text message.
Enable communication with you as a subscriber, via email or text message.
- Legal basis for processing personal data
This section describes the legal grounds and considerations upon which Sneakrpeak bases the processing of your personal data. Your personal data is processed, among other things, in order to fulfil an agreement with you as a subscriber. It may be that the processing of your personal data is supported by consent from you. Your consent must be voluntary, specific, informed and involve unambiguous consent in order for it to apply as a legal ground. We collect consent from you as a newsletter subscriber so that we can manage tasks. Further, your behaviour is stored on our website, your interest in our offers and products, as well as your interaction with Sneakrpeak. This is in order to fulfil our commitment to providing you with personal offers and the goal of providing you with an experience that is customised specifically for you. Some of the processing of personal data that we perform is based on a so-called balance of interest. This applies, for example, to the processing we carry out so that we can send relevant offers to you. This may involve a limited segmentation of customers based. Sneakrpeak does not process sensitive personal data based on balance of interest. In some cases, Sneakrpeak may have a legal obligation to process your personal data. This applies, for example, to the processing of personal data that we carry out so that we can meet the requirements of the Accounting Act.
For subscribers of the Sneakrpeak newsletter, we may process your personal data through profiling. This means that, based on how you use our website, the products and offers in which you have shown interest, with which of our newsletters you have interacted. You may object to this kind of processing of your personal data at any time. You do this by contacting email@example.com. Once we receive your notification, the processing of your personal data through profiling will stop.
- How long do we store your data?
Sneakrpeak stores your personal data for as long as the need exists to be able to fulfil the tasks for which they were collected. In some cases we may store the data longer if necessary to comply with statutory requirements or to safeguard Sneakrpeaks’ legal interests. For you as an account holder we store your data for as long as you have an account with Sneakrpeak.
- Sharing of personal data.
Sneakrpeak may disclose personal data to third parties. Examples of occasions when data may be forwarded to third parties is to a shipper in connection with the delivery of goods or a media agency for distribution of marketing. Sneakrpeak may disclose your personal data if it is necessary to comply with applicable laws or government requirements, to safeguard Sneakrpeak’ legal interests or to detect, prevent or pay regard to fraud and other security or technical issues. Sneakrpeak aims to only store personal data within the EU/EEA. However, if personal data were to be transferred to a country outside the EU/EEA, Sneakrpeak ensures that the personal data are still protected in accordance with the laws and regulations governing the transfer of personal data to countries outside the EU/EEA.
- Your rights.
Sneakrpeak is responsible for the processing of your personal data in accordance with applicable laws and, at your request or on our own initiative, we will correct, anonymise, erase or supplement data that is found to be incorrect, incomplete or misleading. You have the right to request: Access to your personal data. You are entitled to request a register extract of the personal data that is registered about you and the processing we perform regarding your personal data. In the register extract you also have the right to receive information on where the data has been obtained if the personal data was not collected from you, the existence of automated decision making (including profiling) and the predicted period for which the data will be stored, or the criteria used to determine this period.
Correction of your personal data
At your request we will correct any incorrect or incomplete information we process about you as quickly as possible.
Erasure of your personal data
You are entitled to request that your personal data is removed. A prerequisite for this, however, is that they are no longer necessary for the purpose for which they were collected. Legal requirements may also exist that we cannot immediately delete your personal data in, for example, accounting and tax legislation. We will then end the processing that is done for purposes other than complying with the legislation.
Restriction to processing
This means that your personal data is marked so that they can only be processed for certain limited purposes. For example, you may request a restriction when you believe your data is incorrect and you have requested a correction in accordance with the section “Correction of your personal data” above. While the accuracy of the data is investigated, processing will be restricted.
If Sneakrpeak has disclosed your information to third parties, we will notify you of any corrections or erasure of data as well as restriction on data processing.
If your personal data is stored by Sneakrpeak , you are entitled to data portability. This means that, under certain conditions, you may request to remove and transfer your personal data in a structured, widely used and machine-readable format to another data controller.
If Sneakrpeak’ personal data processing is performed on the basis of a balance of interests, you are entitled to object to this. In the event of an objection, Sneakrpeak will only continue processing if there are legitimate reasons for processing that outweigh your interests. Sneakrpeak bears the burden of proof as to whether such reasons exist.
As a registered person, you are entitled to file any complaints regarding the processing of your personal data with the Data Inspection Board.
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- Contact information